"With more and more puppies flooding the Christmas market, all available at the click of a button -it is more essential than ever that our iconic message is ingrained in people’s minds. We hope that this visually striking campaign will encourage people to think twice about the commitment of dog ownership before impulsively buying a puppy. Our aim is to ensure that the artwork will be the only abandoned dogs the British public will see on their streets this Christmas period.”
Giles Webber, Dogs Trust
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