OK, the toy is called a "Super Soft Ball" fleece dog toy.

It's made by a company called HappyPet.co.uk but I;ve looked on their website and can't find it anywhere!

I bought it from a stall at the local agri-fair and kept the label.

If anyone has better luck searching for it than me, let me know!

aww lovely pics.. looks like loads of fun!

Yep, just spotted those, they are $7.50

This cost me £3.99 so about right.

Not sure about toughness, ours is a "supervised play" only toy, as Murphy would happily sit and chew every bit out if I let him

Nice pics, Looks a cool toy, I was going to say I would have to keep an eye with my lot as it wouldnt last five minutes.

That looked fun!!