Oscars Pet Food - anyone used it?

Oscars web page (clicky)

It's supposed to be hypoallergenic, gluten free food and has some kind of concentrated feeding system (i.e. you don't use as much food)

Has anyone heard of it/tried it etc?

I only ask as I'm getting towards the end of Max's current bag of food (Beta Puppy) and I was talking to someone at work who has Oscars for their dog and cat and swears by it; and they said I should try some.

Oscars recommend their "Active Adult" food for puppies over 16 weeks, with I thought was interesting.

ANy thoughts?

I looked into feeding Oscars as it looks a good food but decided on Burns as it was easier to get. I think Jackie (Jackbox) feeds her two Oscars

I would go with the adult food too as it has a lower protein.