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Location: Surrey
Joined: Jun 2010
Posts: 4,420
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I looked it up the other day - doesn't look too bad but also not a brilliant food IMO.
My first qualm would be how difficult it is to actualy find an ingredients list online - if it's full of good ingredients, do they not want to brag about this on their website in full detail? Their website follows the same kind of thing as Pedigree etc. - they mention the plus points, list al the benefits of the ingredients, but don't actually pinpoint what's in there in what quantities. What are they hiding?
Secondly, when you do find the ingredients, it's derivatives and vague descriptions of "meat" - what meat, exactly? Who knows, and if you don't know what you're feeding, how can you be sure it will agree with your drop. Even the tripe flavour lists "meat" - minimum of 26% tripe but I'm seeing claims of "40% real meat" on some online shops so if this is the case, what's the other 14%?
Vague ingredients also allow for different quantities to be used in each batch created. One batch may be 26% tripe and 14% (just using that figure as an example) chicken, which is fine if your dog is OK with chicken. But say the next batch is 26% tripe, 7% chicken and 7% beef, and your dog isn't great with beef, here comes a little bit of an upset stomach. But not too bad, so you buy another batch, and this one is 26% tripe and 14% beef - yikes, worse tummy for your dog. Ingredient lists are kept vague for a reason, it give them the flexibility to chuck whatever they get cheap in there, and this isn't great for dogs with sensitive tummies as their food is constantly changing despite being the same brand, and even, supposedly, the same flavour.
This is the list I found online
Ingredients
With Tripe: Meat and Animal Derivatives (Tripe min. 26%), Derivatives of Vegetable Origin, Minerals
With Tripe and Chicken: Meat and Animal Derivatives (Tripe min. 19%, Chicken min. 18%), Derivatives of Vegetable Origin, Minerals
With Tripe and Beef: Meat and Animal Derivatives (Tripe min.15%, Beef min. 10%), Derivatives of Vegetable Origin, Minerals.
Dietary Information
Free From Gluten
Free From Artificial Colours
Free From Artificial Flavours
Free From Artificial Preservatives
The "free from" stuff probably puts it ahead of Pedigree and other "supermarket foods" but I personally would rather know a bit more detail about what I'm feeding.